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On January 3rd 2017, III was born.


III is a global hair company providing education services to the industry and hair services to the consumer. Founders James Mould and Ben Crase set out with a mission to share inspiration and a clear understanding of the foundations of cutting and coloring hair. With this, we believe in endless creativity where the only limitations are those of your mind.

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On January 1st 2018 we embarked on a new journey with III Online Education.

We set ourselves the mission to deliver a brand new full length tutorial every week, adding to the existing library available. We understand that there are daily commitments behind the chair and wanted to create a platform with content that is accessible whenever and wherever.

On January 1st 2019 we opened our doors to our flagship salon, III theSalon.

III theSalon is the flagship residence of III Education, created with a vision of being our first multi purpose space that exhibits us as a brand.

An untainted display of raw elements and bespoke furniture pay homage to complimentary sounds and smells, devised to create a feeling within a polished setting.